Coach, facilitator, and speaker Jamie Greenwood branding photography

ADD -JAMIE- ADD THIS TO HER STUFF

Coach, facilitator, and speaker Jamie Greenwood branding photography

Case Study

A life + leadership coach who helps busy, high-capacity mothers set boundaries so they can experience less guilt and more freedom..


https://jamiegreenwood.co/

My Highlights



Searched the web
This is a really rich client profile — and she’s actually already worked with you! There’s a photo credit on her About page that says “Photo by Becca Henry.” So you have direct experience with exactly what she needs. Here’s the full breakdown:

Who Jamie Greenwood Is
Jamie is a somatic life and leadership coach based in Berkeley, CA. She works with busy professional women on boundaries, self-trust, body connection, and leadership. She has a podcast (The Path Home), runs group coaching programs (Homecoming), offers corporate speaking and workshops, sells a mini-course, and has been featured in major press. She is a multi-platform personal brand — not just a coach with a website.

What Someone Like Jamie Needs From a Branding Session
1. Images That Feel Like Her Voice — Warm, Real, Unflinching
Jamie’s entire brand is built on radical authenticity. Her About page is deeply personal — she shares her history with anorexia, a painful divorce, and the journey to choosing herself. Her branding photos cannot look corporate, posed, or performative. She needs images that feel like her writing: warm, grounded, a little raw, and deeply human. Anything overly styled or stiff would actively contradict her brand.
2. Multiple Contexts for Multiple Platforms
Jamie operates across a lot of surfaces simultaneously — her website homepage, podcast cover art, speaking bio, newsletter, Instagram, press features, and corporate workshop materials. Each context calls for a slightly different image. She needs:
Warm portrait for the homepage and About page
Professional but approachable for corporate speaking and the Nasdaq Entrepreneurial Center work
Casual and connected for podcast and newsletter
In-motion or expressive for Instagram and social content
Press-ready for media features (she’s been in major publications)
3. Body and Presence Shots — Not Just Head and Shoulders
Somatic coaching is literally about the body. Her brand language is full of body references — reconnect to yourself, feel and trust yourself again, check in with your body. A headshot-only session would miss the point entirely. She needs images that show her full presence — how she holds herself, how she moves, the energy she brings into a room. This is the kind of shoot that should include three-quarter and full-length shots, not just portraits.
4. Location That Reflects Her World
Jamie is Berkeley-based, nature-connected, and deeply rooted in the Bay Area’s conscious creative community. Her bio mentions the sea, sweating, crystals, Cuban salsa dancing. Her shoot should feel Bay Area authentic — natural light, organic textures, outdoor spaces, maybe her neighborhood. Not a generic studio backdrop.
5. Images That Can Carry Emotional Weight
Her testimonials use words like seen, heard, warmth, soul, sacred, grace, connection. Her photos need to carry that same emotional register. This is where your moody, documentary, editorial style is a perfect match — you can capture the quiet depth and warmth she embodies far better than a standard portrait photographer could.
6. Speaking and Stage Presence Images
She does corporate leadership workshops and speaking engagements. She needs images that show her as a credible authority — not just soft and nurturing, but powerful and commanding. This is the dual nature of her brand: deeply personal AND professionally respected.

The Shot List She Probably Needs
Warm, direct-gaze portrait for homepage hero
Softer, slightly off-camera portrait for About page
Full-length or three-quarter body shots outdoors
Images that suggest movement or ease — walking, laughing, in thought
A “working” shot — perhaps at a desk, on a call, or in a coaching moment
Something that conveys stillness and groundedness — her somatic work
Press-ready clean portrait on a simple background
Expressive, emotion-forward close-ups for social content

One More Thing Worth Noting
The photo credit on her About page says “Photo by Becca Henry” — which means Jamie has already experienced your work and trusted you with her brand before. That’s a warm lead and a relationship worth nurturing. She may be due for a refresh, especially if her business has evolved since that shoot.
Would you like me to draft a personalized outreach email to Jamie about a refresh session?












The woman is an artist, photographer and “perfect shot” magician…

“You know how sometimes you just need a guardian angel to plop exactly what you need right in your lap? Well, that’s what it was like when I found Becca. I needed new photos for my website but I didn’t want to go with the standard, cheesy, “I’m so happy, look at my great life”, head shots. I wanted pictures with edge, with soul with deep heart.
Becca delivered 100%. Not only was she incredibly organized and scouted locations before the shoot, she was my biggest cheerleader the entire day and got shots of me that were exactly what I wanted. The woman is an artist, photographer and “perfect shot” magician all rolled into one.
I feel ruined because after working with Becca there’s no other photographer I will ever want to try. She’s it for me and will be for you too. Seriously.”


Jamie Greenwood

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