The Bay Area headshot is different
Polished, powerful,
and actually you.
TIn San Francisco and Oakland, your headshot is doing more work than ever. You’re showing up in conference bios, Substack newsletters, Forbes features, podcast guest spots, LinkedIn, your company website, and social media ~ sometimes all in the same week. Each context needs a slightly different version of the same truth: that you are someone worth trusting, meeting, and doing business with.
The Bay Area has also redefined what professional looks like. A suit that would read as authoritative in New York could read as out of touch in SoMa. A hoodie that signals innovation at a startup might not serve you at a board meeting. The sweet spot ~polished enough to be taken seriously, human enough to be trusted ~ is where I live.
Becca is the BEST! I have worked with her on 3 or 4 shoots now since 2019 for my business’ brand and PR photos. And will continue to work with her. She manages to make you look so natural, so polished, and picks the best backdrops to shoot against. She has an eye for lighting and composition. Every time I’ve worked with her, I gave her some ideas of what I needed, but then left myself in her hands to play and invent. She is fun, lively, professional, and instantly puts me at ease so we get the best quality photos. They are usually better than I could have imagined. I recommend her to everyone. If you want natural, beautiful, interesting photos, and a really fun, stress-free shoot Becca is your gal!
From formal to founder
01
The Creative Director
For consultants, designers, agency leads, and creative professionals whose headshot needs to communicate expertise and personality in equal measure. More editorial, more expressive, more willing to show who you actually are. These images say: this person has a point of view, and you want it working on your problem.
02
The Multi-Platform Leader
For speakers, authors, podcasters, and executives who show up everywhere — conference stages, media features, social media, speaking bios, book covers. You need a range: formal for the press kit, warm for the newsletter, editorial for the feature. We plan for all of it in a single session.
03
The Startup Founder
For founders, VCs, and tech executives who need to look credible without looking corporate. A blazer over a quality tee. Approachable but not casual. The specific Bay Area sweet spot where innovation and authority coexist. These images work across your website, your pitch deck, a TechCrunch feature, and your LinkedIn simultaneously.
04
The Executive
For C-suite leaders, attorneys, board members, and financial professionals whose headshot appears in proxy statements, press kits, and investor materials. Solid colors in navy, charcoal, or black. Well-tailored fit. Direct gaze. Composed expression. The gravitas of someone who has earned their seat at the table — and it shows.
Everything you want to know
01/
How long does a headshot session take?
Most individual headshot sessions run 45 to 60 minutes. This gives us time for two to three wardrobe changes, a range of backgrounds and framings, and enough shots that you have real options when the gallery arrives — not just one image that has to work for everything.
02/
What should I wear?
Bring two to three options that cover different levels of formality. Solid colors in navy, charcoal, black, or a muted tone you wear well. Well-tailored fit matters more than brand. Avoid busy patterns and shiny fabrics. I’ll send you detailed wardrobe guidance before the session and you’re welcome to text me photos of options for feedback.
03/
Can we shoot on location or at my office?
Believe or not, most of the faces you see on this webpage had the same concern. The good news is that I consider half of my job is making you feel comfortable and relaxed. Brand clients consistently report the their session experience felt easy and fun, even the ones who were nervous beforehand
04/
Do you shoot teams and companies?
Yes, and team sessions are some of my favorite work. Every team member gets the same individual attention and direction as a solo session. I design a consistent lighting and background approach so your entire team looks cohesive across your website — whether you’re photographing five people or fifty.
05/
How long does it take to receive the photos?
The turnaround time for receiving your photos is typically 1-2 weeks, depending on the scope of the project. I then have a gallery ready for you to choose your selections. From the time I receive your selections it takes 1-2 weeks. I ensure each image is carefully edited to meet our high standards. If you’d like me to choose the final images then it is only 1-2 weeks.
06/
I’m worried about feeling awkward. Can you help with that?
Believe or not, most of the faces you see on this webpage had the same concern. The good news is that I consider half of my job is making you feel comfortable and relaxed. Brand clients consistently report the their session experience felt easy and fun, even the ones who were nervous beforehand.
The Blog
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Sound Designer, Sound Engineer, Musician – Liz
Case study · Personal branding Colleen ARCHITECT Jamie is a somatic life and leadership coach based in Berkeley who works with high-capacity professionals on boundaries, self-trust, and reconnecting to themselves. She runs one-on-one coaching, a group program called Homecoming, corporate leadership workshops, a podcast called The Path Home, a mini-course, and a growing resource library….
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Creative Professional Branding Photography for Musician Liz
Case study · Personal branding Colleen ARCHITECT Jamie is a somatic life and leadership coach based in Berkeley who works with high-capacity professionals on boundaries, self-trust, and reconnecting to themselves. She runs one-on-one coaching, a group program called Homecoming, corporate leadership workshops, a podcast called The Path Home, a mini-course, and a growing resource library….
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Somatic Life & Leadership Coach · Speaker · Facilitator- Jamie Greenwood
Case study · Personal branding Jamie Greenwood Somatic Life & Leadership Coach · Speaker · Facilitator · Berkeley, CA Jamie is a somatic life and leadership coach based in Berkeley who works with high-capacity professionals on boundaries, self-trust, and reconnecting to themselves. She runs one-on-one coaching, a group program called Homecoming, corporate leadership workshops, a…
Where I shoot
This session is for you if
You’ve built a practice
worth trusting.
-You’re a wellness practitioner whose photos don’t reflect the quality of your work
-New clients are finding you online and you want their first impression to communicate expertise
-You’re ready for imagery as intentional as your practice
-You want to shoot in your actual treatment room, studio, or workspace
-You need a content library that covers your website, social media, and press features
-You’re worried about looking too corporate or too casual — and want to find the right balance
-You’ve been relying on stock photos or outdated images and it’s time for something that’s truly yours
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