Creative Professional Branding Photography : Liz

Case study · Personal branding

Colleen

ARCHITECT

Jamie is a somatic life and leadership coach based in Berkeley who works with high-capacity professionals on boundaries, self-trust, and reconnecting to themselves. She runs one-on-one coaching, a group program called Homecoming, corporate leadership workshops, a podcast called The Path Home, a mini-course, and a growing resource library. She’s been featured in major press, coaches for the Nasdaq Entrepreneurial Center, and has spent 17 years building a practice that is deeply personal and deeply professional simultaneously.

Jamie’s visual challenge is one I see constantly with coaches and facilitators: her work operates at the intersection of profound vulnerability and serious professional credibility. Her photography needed to hold both of those things at once — warm enough that someone in a difficult moment would feel safe reaching out, professional enough that a corporate client would book her for a leadership workshop.

The session was built around Jamie’s Berkeley world — the environments that reflect her practice and her personality. Natural light. Real spaces. The kind of images that make you feel like you already know her before you’ve read a single word on her website.

IMAGES USED ACROSS