Creative Professional Branding Photography for Musician Liz
Case study · Personal branding
Colleen
ARCHITECT
Jamie is a somatic life and leadership coach based in Berkeley who works with high-capacity professionals on boundaries, self-trust, and reconnecting to themselves. She runs one-on-one coaching, a group program called Homecoming, corporate leadership workshops, a podcast called The Path Home, a mini-course, and a growing resource library. She’s been featured in major press, coaches for the Nasdaq Entrepreneurial Center, and has spent 17 years building a practice that is deeply personal and deeply professional simultaneously.
Jamie’s visual challenge is one I see constantly with coaches and facilitators: her work operates at the intersection of profound vulnerability and serious professional credibility. Her photography needed to hold both of those things at once — warm enough that someone in a difficult moment would feel safe reaching out, professional enough that a corporate client would book her for a leadership workshop.
The session was built around Jamie’s Berkeley world — the environments that reflect her practice and her personality. Natural light. Real spaces. The kind of images that make you feel like you already know her before you’ve read a single word on her website.
HEALTH & WELLNESS · YOGA
Lotus Land ~ Yoga Branding Photography
Seeing the Sacred in the Everyday
Jasmine, the owner of Laughing Lotus and Lotus Land Yoga and I have worked together for years. For this session she had a vision in her head of what she wanted for her website and social media images. We talked about how yoga photography is generally joyous, light, and possibly done in exotic locations~ which she thought was beautiful but she wanted to play with the idea of when you have a spiritual practice you can hold the dualities of life: embracing both shadow and light. How it permeates your everyday life. You can do yoga anywhere, not just in a temple, studio, or beautiful locale. It was about seeing the sacred in the everyday. You can also be wearing anything.. jeans and a regular shirt .. not just the normal yoga attire. We talked through ideas. I came up with a location that had dark, rich backgrounds. We also used her studio and urban areas as backdrops and instead of traditional yoga attire, Jasmine wore streetwear. I loved this approach. As always, I really love when my clients ( and now friends ) don’t just follow the traditional routes but make their photo shoots their own.
