Somatic Life & Leadership Coach · Speaker · Facilitator- Jamie Greenwood
Case study · Personal branding
Jamie Greenwood
Somatic Life & Leadership Coach · Speaker · Facilitator · Berkeley, CA
Jamie is a somatic life and leadership coach based in Berkeley who works with high-capacity professionals on boundaries, self-trust, and reconnecting to themselves. She runs one-on-one coaching, a group program called Homecoming, corporate leadership workshops, a podcast called The Path Home, a mini-course, and a growing resource library. She’s been featured in major press, coaches for the Nasdaq Entrepreneurial Center, and has spent 17 years building a practice that is deeply personal and deeply professional simultaneously.
Jamie’s visual challenge is one I see constantly with coaches and facilitators: her work operates at the intersection of profound vulnerability and serious professional credibility. Her photography needed to hold both of those things at once — warm enough that someone in a difficult moment would feel safe reaching out, professional enough that a corporate client would book her for a leadership workshop.
The session was built around Jamie’s Berkeley world — the environments that reflect her practice and her personality. Natural light. Real spaces. The kind of images that make you feel like you already know her before you’ve read a single word on her website.
IMAGES USED ACROSS
For wellness practitioners
Your clients decide
before they
ever reach out.
There’s a particular kind of trust that health and wellness practitioners have to earn before a new client ever walks through the door. It happens before the first phone call, before the consultation, before anyone reads your bio. It happens the moment someone lands on your website and asks themselves — often without even realizing it — do I feel safe with this person?
Your photos answer that question. A thoughtfully planned branding session captures who you actually are — your warmth, your expertise, your environment, and the feeling of what it’s like to work with you. That’s what turns a stranger scrolling Instagram into someone who books with you.
