For coaches, speakers & consultants
Your clients are hiring
you ~ not a service.
When someone is deciding whether to hire a coach, book a speaker, or engage a consultant, they’re asking one fundamental question: do I trust this person? And they’re answering it before they ever read your bio or your testimonials. They’re answering it based on the very first image they see of you.
Personal branding photography for coaches and consultants isn’t about looking professional. It’s about looking like yourself — approachable, warm, clearly capable, and like someone your ideal clients feel they already know. That combination is what turns a stranger on Instagram into an inquiry, and an inquiry into a client relationship.
I work with coaches, speakers, facilitators, and consultants across the Bay Area who have built something real and need their visual identity to finally match it. Whether you’re running a podcast, speaking at conferences, selling online courses, or building a private practice — the right photography changes everything.
Case study · Personal branding
Jamie Greenwood
Somatic Life & Leadership Coach · Speaker · Facilitator · Berkeley, CA
Jamie is a somatic life and leadership coach based in Berkeley who works with high-capacity professionals on boundaries, self-trust, and reconnecting to themselves. She runs one-on-one coaching, a group program called Homecoming, corporate leadership workshops, a podcast called The Path Home, a mini-course, and a growing resource library. She’s been featured in major press, coaches for the Nasdaq Entrepreneurial Center, and has spent 17 years building a practice that is deeply personal and deeply professional simultaneously.
Jamie’s visual challenge is one I see constantly with coaches and facilitators: her work operates at the intersection of profound vulnerability and serious professional credibility. Her photography needed to hold both of those things at once — warm enough that someone in a difficult moment would feel safe reaching out, professional enough that a corporate client would book her for a leadership workshop.
The session was built around Jamie’s Berkeley world — the environments that reflect her practice and her personality. Natural light. Real spaces. The kind of images that make you feel like you already know her before you’ve read a single word on her website.
IMAGES USED ACROSS
The Blog
“Exactly what we wanted and more. Bravo.”
“Exactly what we wanted and more. Bravo.
What an intentional wellness branding session looks like
01
Discovery Call
We start with a conversation about your practice, your ideal clients, and what you need your photography to communicate. I send you a brand questionnaire beforehand so we arrive prepared. This is where we figure out the feeling you want someone to have when they land on your website — and how to build a session that creates that feeling..
02
Creative Planning
Based on our call, I build a custom shot plan — locations that feel aligned with your brand, a shot list that covers every image you need, and styling guidance so everything coheres visually. We talk through wardrobe, props (your tools, your materials, the objects specific to your practice), and the overall visual direction..
03
The Shoot
Relaxed, editorial, and in environments that feel native to your work. Your treatment room, your studio, an outdoor location that matches your brand’s relationship. I work with a documentary eye alongside planned shots ~ you get both the polished hero images and the real moments that happen in between..
04
Delivery
Your edited gallery arrives within two weeks on a private, PIN-protected gallery. You select your favorites, I retouch to final quality, and deliver high-resolution files ready for print, web, and social ~ immediately.
What we create together
A library that works everywhere you show up
01
Hero Portraits
Strong, warm, direct images for your homepage and About page. These are the images that do the heaviest lifting — the first thing someone sees when they land on your website, the photo that appears next to your name on a conference speaker page, the image that runs with a press feature. They need to communicate everything at once.
02
Lifestyle & Working
Who you are in the middle of your work — on a call, in a consultation, writing, thinking, in conversation. These images make the invisible visible: they show potential clients exactly what working with you looks like and make that experience feel familiar before it begins. Essential for coaches, consultants, and anyone whose service is relational.
03
Social & Content
A range of expressive, personality-forward images designed for ongoing use across Instagram, LinkedIn, newsletters, and podcast content. These are the images that build your following over time — the ones that make people feel like they know you a little better each time they see them. Variety in expression, framing, and setting.
Frequently asked questions
01/
Where do we shoot?
Wherever makes the most sense for your brand — your home office, your favorite neighborhood café, a co-working space, an outdoor location in the Bay Area. We plan locations during our pre-shoot call based on your brand aesthetic and the feeling you want the images to convey. Most sessions use two or three locations for variety.
02/
What should I wear?
I send you detailed styling guidance before every session and you’re welcome to text me outfit options for feedback. The goal is two to three looks that cover different aspects of your brand — your most professional, your most approachable, and something that’s purely personal. Solid colors, well-fitted, and clothes that feel like you on your best day.
03/
How does the process work?
We start with two planning calls — first to understand your brand and goals, then to finalize locations, shot list, and styling. On shoot day we work through the session in a relaxed, conversational way. Your gallery arrives within two weeks. You select your images, I retouch and deliver everything at full resolution, ready to use immediately.
This session is for you if
You’ve built a practice
worth trusting.
– You’re a coach, consultant, speaker, or facilitator whose photos don’t reflect your expertise
-You show up on your website, podcast, newsletter, social media, and speaking stages — and your images need to work across all of them
-People invest in you as a person, not just a service, and your photos need to communicate who that person is
-You’re building an online course, launching a book, or expanding into corporate speaking
-You’ve been using the same headshot for three years and it no longer looks like you
-You want images that feel warm and personal without looking unprofessional
-You know your visual identity is inconsistent and you’re ready to fix it
Where I shoot
HEALTH & WELLNESS · YOGA
Lotus Land ~ Yoga Branding Photography
SEEING THE SACRED IN THE EVERYDAY
Jasmine, the owner of Laughing Lotus and Lotus Land Yoga and I have worked together for years. For this session she had a vision in her head of what she wanted for her website and social media images. We talked about how yoga photography is generally joyous, light, and possibly done in exotic locations~ which she thought was beautiful but she wanted to play with the idea of when you have a spiritual practice you can hold the dualities of life: embracing both shadow and light. How it permeates your everyday life, so you can do yoga anywhere, not just in a temple, studio, or beautiful locale. It was about seeing the sacred in the everyday. You can also be wearing anything.. jeans and a regular shirt .. not just the normal yoga attire. We talked through ideas. I came up with a location that had dark, rich backgrounds. We also used her studio and urban areas as backdrops and she wore streetwear. I loved this approach. As always, I really love when my clients ( and now friends ) don’t just follow the traditional routes but make their photo shoots their own.
Seeing the Sacred in the Everyday
Jasmine — the owner of Laughing Lotus and Lotus Land Yoga — and I have worked together for years, and every collaboration reminds me why I love what I do.
For this session, she came in with a clear vision: images for her website and social media that felt genuinely her. We talked about how yoga photography tends to live in a certain world — joyful, luminous, often set against breathtaking backdrops. Beautiful, yes. But Jasmine wanted to explore something deeper.
When you have a true spiritual practice, she explained, it holds the dualities of life — shadow and light, masculine and feminine. It doesn’t stay contained to a studio or a stunning mountaintop. It weaves itself into the everyday. The sacred isn’t somewhere out there. It’s right here, in ordinary moments and ordinary places.
That idea unlocked everything. We scouted a location with dark, rich backgrounds that gave the images a moodier, more grounded energy. We shot in her studio and in urban settings. And instead of traditional yoga attire, Jasmine wore streetwear — jeans, a regular shirt — because that was exactly the point. Practice doesn’t require a uniform.
I loved every minute of this project. As always, my favorite collaborations are the ones where a client — now a friend — trusts their own instincts instead of following the expected path. Jasmine did that beautifully, and these images are all the better for it.
